Testimonial
Testimonial is a propaganda tool which uses popular or well-known people (with a good reputation) such as celebrities to appeal to the viewer. Bridgit Mendler is a popular celebrity who appears in movies, tv shows, and produces albums, etc., and has a good image as a celebrity. In this advertisement, Bridgit Mendler is smiling and holding a glass of milk. Bridgit Mendler smiling suggests that if one drinks this product, one will also feel “your best” just like Bridgit Mendler. The good reputation of Bridgit will also help sell this product because the consumers will feel as if they could trust her. In brief, this advertisement is using testimonial to sell it’s product through the good reputation and popularity of Bridgit Mendler.
Citation:Got Milk. Digital image. Http://www.gotceleb.com/. Bridgitmendler.net, 4 Aug. 2011. Web. 20 Feb. 2014. <http://www.gotceleb.com/bridgit-mendler-got-milk-poster-2011-08-04.html/bridgit-mendler-got-milk-ad-01>.
Citation:Got Milk. Digital image. Http://www.gotceleb.com/. Bridgitmendler.net, 4 Aug. 2011. Web. 20 Feb. 2014. <http://www.gotceleb.com/bridgit-mendler-got-milk-poster-2011-08-04.html/bridgit-mendler-got-milk-ad-01>.